A name-to-object association is called a name binding. A name binding is always defined relative to a naming context. A naming context is an object that contains a set of name bindings in which each name is unique. Different names can be bound to an
Contents Introductio n 3 ONE Th e Thre e Rule s of Epidemic s 15 TWO Th e Law of th e Few: Connectors , Mavens , and Salesme n 3 0 THREE Th e Stickines s Factor : Sesame Street, Blue's Clues, and th e Educationa l Viru s 89 FOUR Th e Powe r of Conte
