Abstract Advancements in technology have made relationship marketing a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms ca
The Salesforce Customer Portal enables you to fully exploit the capabilities of the Web as the ideal channel to deliver superior self-service while at the same time lowering the cost of serving your customers. Because the Customer Portal is hosted b
In this text, fortune 500 consultant offers marketing and sales professionals a powerful framework for understanding the inner workings of a business and using that information to develop a strategy for influencing how and why customer buys.
