文件名称:
电子商务 英文 文献Privacy in Electronic Commerce and the Economics of Immediate Gratification
开发工具:
文件大小: 126kb
下载次数: 0
上传时间: 2009-06-02
详细说明： ABSTRACT Commission study reported in 2000 that sixty-seven per- cent of consumers were “very concerned” about the privacy Dichotomies between privacy attitudes and behavior have of the personal information provided on-line [11]. More re- been noted in the liter ature but not yet fully explained. We cently, a February 2002 Harris Interactive survey found that apply lessons from the research on behavioral economics to the three biggest consumer concerns in the area of on-line understand the individual decision making process with re- personal information security were: companies trading per- spect to privacy in electronic commerce. We show that it is sonal data without permission, the consequences of insecure unrealistic to expect individual rationality in this context. transactions, and theft of personal data [19]. According to Models of self-control problems and immediate gratification a Jupiter Research study in 2002, “$24.5 billion in on-line o?er more realistic descriptions of the decision process and sales will be lost by 2006 - up from $5.5 billion in 2001. On- are more consistent with currently available data. In partic- line retail sales would be approximately twenty-four percent ular, we show why individuals who may genuinely want to higher in 2006 if consumers’ fears about privacy and secu- protect their privacy might not do so because of psychologi- rity were addressed e?ectively” [21]. Although the media cal distortions well documented in the behavioral literature; hype has somewhat diminished, risks and costs have not - we show that these distortions may a?ect not only ‘na¨?ve’ as evidenced by the increasing volumes of electronic spam individuals but also ‘sophisticated’ ones; and we prove that and identity theft [16]. this may occur also when individuals perceive the risks from Surveys in this field, however, as well as experiments and not protecting their privacy as significant. ...展开收缩
(系统自动生成,下载前可以参看下载内容)
下载文件列表
相关说明
- 本站资源为会员上传分享交流与学习,如有侵犯您的权益,请联系我们删除.
- 本站是交换下载平台，提供交流渠道，下载内容来自于网络，除下载问题外，其它问题请自行百度。
- 本站已设置防盗链，请勿用迅雷、QQ旋风等多线程下载软件下载资源，下载后用WinRAR最新版进行解压.
- 如果您发现内容无法下载，请稍后再次尝试；或者到消费记录里找到下载记录反馈给我们.
- 下载后发现下载的内容跟说明不相乎，请到消费记录里找到下载记录反馈给我们，经确认后退回积分.
- 如下载前有疑问，可以通过点击"提供者"的名字，查看对方的联系方式，联系对方咨询.
