文件名称:
sybex.actionable.web.analytics.using.data.to.make.smart.business.decisions
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文件大小: 4mb
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上传时间: 2015-08-30
详细说明： As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a "culture of analysis" inside your organization. 'Actionable Web Analytics' shar es the proven framework for making that shift in thinking for digital teams. ...展开收缩
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